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Doctors & Staff

Meet the experienced and friendly doctors and staff who make Dr. Yoos Eye Care & Optical the leading provider of vision care products and services in Bella Vista.

Dr. William L. Yoos, OD, FOAA

Dr. Yoos grew up on a large family farm and ranch in southwestern Missouri. He graduated from Southern College of Optometry in May of 1992, and worked until March of 1993 with Eddie Bryant, an ophthalmologist in West Memphis, Arkansas. He previously taught high school for six years after graduating from the University of Missouri-Columbia with a BS in education. While working with Dr. Bryant, he began work on passing state boards and was licensed in Arkansas, Hawaii, Mississippi, Missouri, Texas, Tennessee and Virginia. However, he has chosen to practice here in Northwest Arkansas and is the owner and office manager of Dr. Yoos Eye Care & Optical.

In March of 1993, he opened a very successful practice in Bentonville, Arkansas, where he leased office space for five years. During this time, he completed schooling to become an optometric physician, which superseded his TPA certification and allowed him to apply for and receive his DEA license. This greatly helped widen the scope of his practice.

In December of 1998, he decided to move his practice to Bella Vista, Arkansas and leased office space with another optometrist. During this time, he began exploring the possibility of opening his own clinic. A lot was purchased, construction began, and on November 16 of 2000, the clinic began operation. It is an excellent facility with a great staff that has grown now to nine and a full service optical lab that is continuing to grow each year.

In 2000, Dr. Yoos began working in the clinical trials of a new procedure to reshape the cornea while one is asleep. This is called orthokeratology or Ortho-K for short in this country. Dr. Yoos performed this procedure on himself first and then on his wife with very successful results. Using a special medical contact lens that is custom designed for each patient, the cornea is remolded while the patient sleeps. No correction is then needed during the daytime. He and his wife as well as their two oldest daughters still use Ortho-K and love it Dr. Yoos has successful fitted many patients over the last thirteen years, and in 2005, he received a fellowship in orthokeratology; only a few doctors in the world hold this degree. He truly enjoys visiting with all his patients, and works extremely hard in making sure to take care of all his patients’ eye health needs. Dr. Yoos is an avid gardener, loves working with his cattle, loves water sports, hunting and fishing, and has a first degree black belt in Taekwondo.

Rose Yoos

Rose files insurance and does bookkeeping for the clinic. She and Dr. Yoos have three daughters and have been a hard working team for over thirty years. They feel very blessed to have the best staff in the world working with them, and the patient is the number one priority at their clinic. Rose grew up on a family farm in southwest Missouri and taught elementary school in Missouri and Tennessee for twelve years before moving to Arkansas. She loves Northwest Arkansas as it is a beautiful place to live and work. Rose loves her family and friends, is into frog mania, loves all animals especially cats, would rather be working outside than in, is a water bug on Beaver Lake with her family, and loves taking Taekwondo at Northwest Taekwondo in Centerton, Arkansas! She has her second degree black belt along with the youngest daughter Kayla; Dr. Yoos and the middle daughter Katrina have their first degree black belts. Katrina and Kayla are both in college and work at the clinic during time off. The oldest daughter, Erika, who worked for several years at the clinic, now lives on the island of Kauai and is working at the Lash Lounge in Lihue, Hawaii.

Sarah Pankau

Sarah started working for Dr. Yoos in February of 2009 in the insurance/billing department.  She grew up in Kansas City, Missouri and then moved to Pineville, Missouri in 1987. She is married to Randy Pankau and together they have: three wonderful children, Dakota, Jason, and Kourtney; two terrific daughter-in-laws, Lacey and Layla; and two amazing grandchildren, Aza and Ace, with another grandson on his way the end of September.

Gene Guzman, ABOC

Gene is the optical lab manager and a licensed optician for Dr. Yoos Eye Care & Optical. He began working here in 2003 and has twenty-three years’ experience in the optical field. Gene worked in Roswell, New Mexico as an apprentice from 1992. He was certified by the American Board of Opticianry in May of 1993. He and his wife Robin, and two sons Alek and Kristian moved to Arkansas in 1997, he received his Arkansas State License in 1998. Gene enjoys just about any activity outdoors, enjoys riding road and mountain bike, is an active participant local cycling events, and enjoys home theater.

Janise Newton

Janise has worked in the optometry field since 1997 with two years previous experience working with retinal ophthalmologists in Tulsa, Oklahoma and eight years experience working with an optometrist specializing in low vision patients. She began working with Dr. Yoos in 2005 upon moving to Bella Vista. What a great experience! Janise’s niche is in contact lenses, but she also really enjoys selling glasses. Her favorite hobby is photography, but her greatest joy is her children and grandchildren.

Jennifer vonBose

Jennifer vonBose began working as an optometric technician eight years ago. She pretests patients, does sales on the floor of the optical, files insurance, and fits/trains/dispenses contact lenses. Jennifer grew up in Colorado and moved to NW Arkansas in 1996. She lives in Bella Vista with two of her six children, high school senior Hannah and high school junior Hattie, both at BHS, and her husband Charles. Her two oldest children, Kahle and Hayley, were married this year. Jennifer is looking forward to grandchildren someday, and enjoys cooking, gardening, walking/hiking, reading, baking, and spending time with her family and friends.

Mandy Haley

Mandy has been working as an optometric technician for Dr. Yoos since July of 2007. She assists Dr. Yoos in the exam rooms, does pretesting, and trains patients to wear and care for their contact lenses. She enjoys spending time with friends and family. She has been married to her husband Nathan since 1997  and they have a daughter named Katelyn. Mandy loves animals, and traveling, going on cruises, and shopping are some of the favorite things to do to pass the times. She was born and raised in NW Arkansas all her life; not too many people can say that who live around here anymore!

Adonna Norwood

Adonna is the newest employee to join Dr. Yoos’s office. She was born and raised here in NW Arkansas. Adonna enjoys spending time with her two dogs and also enjoys movies and reading. Her previous work history is in medical billing and now we have the pleasure of her joining our team as the front desk receptionist.

Elisa Cottingham

Elisa started working for Dr. Yoos in October of 2010. She worked previously at the Boozman-Hof Eye Clinic and now works in the optical lab with Gene as well as selling glasses in the optical. Elisa has been married for eight years to John and they have an adorable four year old son Benjamin. Spending time with family, grilling, hiking, geocaching, and vacations are her hobbies.